The Trading Route is known for its attentive front-of-house team and curated events. As footfall grew, the venue wanted that same care to meet customers online—before they arrived at the door. Route is the concierge-style chatbot we built to do exactly that: welcome every guest, keep the tone on-brand, and make booking a table feel effortless.
Why Route exists
- Guests were asking the same questions about menus, dress codes, and live nights.
- Managers needed a reliable way to collect booking details without adding pressure to the team.
- Partners wanted a simple way to showcase the venue on their own sites without hiring support staff.
Route gives The Trading Route an always-on host who knows the offer, respects the brand voice, and passes people to the right humans when the request needs a personal touch.
How Route hosts every conversation
- Concierge answers: Route responds like the venue’s best floor manager, referencing specials, upcoming events, and house rules in plain language.
- Friendly booking flow: It gathers party size, preferred dates, dietary notes, and contact details so staff can confirm without chasing missing information.
- Clear handovers: When a request is out of scope—VIP tables or private hire—Route lets guests know a human will step in and shares the enquiry with the ops team.
A welcome that travels
The experience lives in two places. First, a polished microsite introduces Route, showcases the venue, and points guests straight to the assistant. Second, a lightweight embed lets partner websites add the same chat bubble with a single line of code, keeping Route’s tone and content aligned wherever it appears.
Bookings without friction
Every conversation finishes with a tidy summary for the team: who’s visiting, when they’d like to come, how many guests, and any dietary or accessibility notes. Route confirms that a human will follow up and gently encourages guests to keep an eye on their inbox or phone for final details. Nothing feels automated, yet nothing is lost.
Keeping the brand voice intact
Route never drifts into slang or off-brand humour. It stays warm, knowledgeable, and helpful—mirroring the in-venue experience. When information is missing, Route is honest about it, offers alternate suggestions, and signals the next step rather than guessing. That transparency keeps trust high with both guests and staff.
Results at a glance
- 24/7 coverage for menu, events, and house questions.
- Booking enquiries collected in a consistent, actionable format.
- Partners equipped with an instant “Route” widget to support co-marketing.
- Managers free to focus on service while every guest still feels welcomed.
We build conversation-first assistants that sound like you, capture the right details, and keep humans in the loop.