At Vertical Haus, language shapes how we think about technology, creativity, and collaboration. Whether we’re training neural networks, deploying AI agents, or designing end-to-end production systems, clear communication keeps everything moving in sync.
That’s why we built the Vertical Haus Glossary of Terms — not just to define jargon, but to bridge worlds: film and technology, art and algorithm, human and machine.
Here’s a quick tour of the vocabulary powering the Haus.
The Foundations: Speaking Tech
Before AI comes the architecture. Terms like frontend, backend, and deployment may sound abstract, but they describe how we build digital tools that scale with our ideas.
- Frontend is what you see — interfaces designed for clarity, emotion, and usability.
- Backend is what you don’t — the invisible logic and databases that power everything.
- Full Stack is where both meet — and that’s where Vertical Haus thrives.
- Containerization means building apps that can run anywhere — from your laptop to Google Cloud — perfectly consistent every time.
- Every project we run lives on the cloud, so our creativity scales with us, not with hardware limitations.
Inside the Haus: Our Acronyms with Meaning
We use shorthand that defines our ecosystem:
- VHG: Vertical Haus Group — the umbrella connecting all our creative divisions.
- VHM: Vertical Haus Marketing — our storytelling and outreach arm.
- VH-AI: Vertical Haus AI — the lab where we prototype, train, and deploy intelligent systems.
- QBR: Quarterly Business Review — where creativity meets accountability.
- SOP: Standard Operating Procedure — our commitment to precision, efficiency, and repeatable excellence.
Each acronym represents a micro-culture inside the wider movement — different teams, same shared DNA.
Decoding the AI Mindset
AI isn’t magic; it’s math made meaningful.
- Algorithms are the recipes.
- Models are the trained chefs.
- Training Data is the experience they learn from.
- Machine Learning and Deep Learning are how they improve.
- Generative AI is what happens when they start creating new art, stories, and worlds alongside us.
We treat AI as a collaborator — a partner in the process of imagination. It helps us move faster, explore deeper, and build experiences that were impossible a decade ago.
Why It Matters
Understanding this language isn’t about memorising terms. It’s about building fluency so teams, clients, and collaborators can speak the same creative-technical dialect.
The future of production belongs to companies that bridge art and code seamlessly. At Vertical Haus, that bridge is already built.
Ready to Learn More?
We’re opening up our internal glossary as a living document — something evolving as fast as the tools we use. If you’re curious about how AI, film, and cloud workflows collide, follow Vertical Haus and join the conversation.
- Drop us a note with the workflows you’re exploring.
- We’ll share the relevant chapters and how our teams put them into practice.