From Brief to 20‑Second Ad in a Day

At Vertical Haus, we’ve revolutionized the creative process by compressing production timelines into just 24 hours — without sacrificing the distinct taste and quality that define each brand. Our approach ensures rapid delivery while maintaining the creative integrity our clients expect.

The challenge: speed vs. quality

Balancing a fast turnaround with brand taste is no small feat. Brands demand quick results to stay relevant, but they also require that every frame and sound reflect their unique identity. This tension between speed and quality drives us to innovate constantly.

Our 24‑hour framework

• Ingest brief: quickly understand client needs and objectives
• Concept outline: sketch out core ideas and messaging
• Mood frames: establish visual tone and style direction
• AI‑driven pre‑viz: generate rapid animated rough cuts
• Quick sound mix: add music and effects to enhance impact
• Delivery: finalize and send the 20-second ad draft within 24 hours

Case study: Nuclius AI

For Nuclius AI, we transformed a simple button concept into a dynamic narrative. The ad features swirling footage that visually represents data flow, culminating in a theatre moment that highlights the product’s innovation. From brief to finished draft, the entire spot was completed within 24 hours, showcasing our ability to deliver compelling stories at speed.

What brands gain

• Pitch faster: get creative concepts in hand to win new business
• Test more routes: explore multiple ideas without lengthy delays
• Adapt to trends: respond quickly to market shifts and cultural moments
• Reduce overrun: keep production costs and schedules tightly controlled

Scaling up from the blueprint

The AI-made spot serves as a scalable blueprint. Brands can evolve the concept into live action or VFX productions with confidence, knowing the core idea and style are already proven. This approach streamlines larger-scale production while preserving creative vision.

← Back to Blog