In today’s media landscape, brands need to create high-quality content at the speed of culture. Traditional production methods can be slow and expensive, but AI is changing that. Vertical Haus has spent the past year building a full AI-powered production ecosystem that helps us deliver cinematic results faster and more efficiently than ever before.
How it works
We’ve developed a suite of specialised AI agents that handle key parts of the production pipeline:
- AI Line Producer: turns briefs into accurate quotes on demand.
- AI Storyboard Artist: converts scripts and shot lists into illustrated boards ready for our directors.
- AI Onboarding & Social Asset Creator: uses a multi-agent stack to generate a month of social content and scheduling from a single brief.
- AI Chatbot / Brand Ambassador: engages visitors on our site, grounded in our knowledge base, and captures leads intelligently.
- AI Image Editor: automates rotoscoping and editing tasks to free up our creative team.
- AI Creative Director (in training): will turn scripts into campaign concepts and treatments.
All of these agents run on Google Cloud Run, Vertex AI, and Cloud Storage. This serverless architecture means we can scale up when projects demand it and keep our data secure. Vertex AI lets us train and deploy custom models while Cloud Run handles microservices and pipelines reliably.
Real-world impact
Our AI agents aren’t just experiments; they’re already delivering tangible benefits:
- Quotes that used to take days are generated in minutes, improving client experience.
- Storyboarding cycles are shorter, so our directors can visualise concepts sooner.
- Social content that would take weeks to produce is now delivered in a fraction of the time, letting brands stay ahead of trends.
- Lead capture on our website has improved thanks to a smart, brand-aligned chatbot.
- Internal editing tasks are automated so our artists can focus on creative decisions.
What’s next
We’re continuing to refine and expand our AI capabilities. We plan to:
- Fine-tune a proprietary generative model on our own footage and style so that AI-generated visuals match the Vertical Haus aesthetic.
- Orchestrate our agents with Vertex AI Pipelines for reproducible and auditable workflows.
- Build a natural-language search index across our footage library to speed up content reuse.
- Launch dashboards that give clients transparency into AI-assisted project progress and efficiency metrics.
- Partner with Google and industry leaders to share what we learn and help shape the future of AI production.
At Vertical Haus we believe that AI isn’t replacing creativity—it’s amplifying it. By automating the repetitive parts of production, we free our team to focus on storytelling and craft. If you’re interested in how AI can transform your production workflow or want to collaborate, we’d love to connect.
- Share your upcoming brief or production challenge.
- We’ll assemble the right AI stack and creative team to respond at full speed.